The starter workbook.
The first thing I'd put in front of any woman building something serious. Ten prompts, one pricing exercise, one quiet hour with yourself.
forty pages.
Ten prompts. One pricing exercise. One honest hour.
Eight prompts. One honest hour.
The workbook is designed to be done in one sitting. Pen and paper, phone in another room. About sixty minutes. It's the same exercise I open every cohort with.
- 01What are you actually building?
Three pages on the difference between a brand, a business and a hobby. Worth doing slowly.
- 02The pricing audit
A worksheet to figure out what your work is actually worth, and what you're currently charging instead.
- 03Who you're for (and who you're not)
The customer you want vs. the customer you've been accidentally training. They're rarely the same person.
- 04The energy map
What's giving you energy in the business right now. What's quietly draining it. One hard look.
- 05Money on the table
Three places almost every female founder is leaving money. A short exercise to find yours.
- 06The first-hire question
If you hired one person tomorrow, what would they do? The answer is more useful than you think.
- 07What to stop posting
A surprisingly short list of marketing activities that are mostly making you feel productive.
- 08The Sunday review
A 20-minute weekly ritual I've done for eight years. Probably the single thing I'd most recommend.
Most women don't need another course. They need an hour to think.
When women apply for the programme, the same three things come up over and over: I'm undercharging. I'm not sure who I'm really for. I'm doing too much and none of it is the right thing.
I built this workbook so you can answer those for yourself, for free, in your own time, without me. If at the end of it you decide we should work together, brilliant. If you decide you've got what you need, that's a win too.
Yours, Lindsey
Ready to give it an hour?
Drop your email, get the workbook (PDF + Notion). Costs nothing, unsubscribe in two clicks. You'll also get the Sunday letter, which is the closest thing to hearing me think out loud.